I hope you’re enjoying the summer months!
I’ve been busy taking a few short courses to learn more about Instagram, LinkedIn, and video.
And I completed one on personal style which was fun and made me realise I have (for the moment) enough clothes to wear!
Last month I hosted a free call on How to Design Client Attractive offers, which proved to be a popular topic.
In case you missed it and would like to know more, I’ve summarised below some of the key points (not everything as there is too much for one email) ….
Designing offers can take time to develop, however, once you have the formula, you’ll be able to adapt and use this for your sales pages, websites, enrolment conversations, proposals, presentations and much more.
Think of it as painting a picture that expresses the value of what you offer and what’s special and unique about you and your services.
The foundation of any offer is knowing who your clients are and the transformation you provide through your service.
It sounds simple, but, I know, for many of us, getting to this level of clarity isn’t easy! Particularly if you have multi talents and interests.
The first step is understanding where your clients are likely to be starting from.
Can you name the experience of your client in terms of their hopes, fears and emotions?
*What are their immediate problems?
*What are their concerns and frustrations?
*How does this show up and what keeps happening?
*How does it feel?
*What impact is this having on other areas of their life?
At the same time as connecting with any challenges, what are their desires, dreams and potential?
What you offer and how you communicate this will be about a solution for their problems and/or their unrealised potential.
Step Two is being able to define the outcomes that can manifest in a client’s life as a result of working with you.
What are the specific things they can achieve by working with you?
These need to be as tangible and realistic as possible.
By deeply relating to your client’s experience and focusing on the transformation and value you provide, you’ll create trust and confidence in who you are and what you offer.
Step Three – When you know the start and end point for a client you can then define the key steps that will help them get there.
The design of these steps will define the structure of your service and how you will deliver this.
How can you package this up to meet their needs, timeframe and location?
The Final Step is to find a context to communicate what you offer – a sales page, talk, webinar, video, social media. Choose ones you know will be the best way for you to be visible and connect with your audience.
The real key to creating client attractive offers is to take the attention off what you want to give and what you’re excited about and to fully focus on the needs and experience of who you are here to serve.
If you would like to learn more about engaging clients my new 6-week coaching programme, Impact with Intention. The Art of Engaging Clients, will provide you with lots of energy and momentum to attract the clients you most want to serve and increase your business revenue and growth.
Click here for all the details.
