“I have to be seen to be believed” is a quote attributed to Queen Elizabeth II, and yet it’s also very relevant for small business owners. Because one of the most successful ways to market our services, attract an audience and earn more money is to be more visible. A few years ago, I was approached by an international organisation to work with them, following a presentation I gave at a Women in Engineering conference. This would never have happened if I’d stayed behind the scenes. However, I know it can f[...]