How and why I’m simplifying my business

In the early years of my business, I had to get out and about, arrange meetings and network to find clients, as there was no social media and even the internet was unpredictable!

It worked very well for me, however …

Since then, advances in technology, digital marketing and social media have to a greater extent taken over and although I enjoy the creative content, I do feel the process of running a business has become more complicated and overwhelming.

So, I’ve decided to simplify everything!

Simplifying business is about optimizing resources to achieve your goals, reduce stress, increase productivity, and pave the way for sustainable growth.

Here’s how to do it…

~ Develop a business model with a focus on core offers. Identify your most profitable products or services and concentrate on increasing your reach, adding value to what you offer and raising your rates.

~ Streamline business expenses. I regularly review my expenses (monthly, quarterly, and annually) as I’ve noticed how costs and expenses can soon add up over the year.

~ Delegate or outsource non-core tasks, which someone else can do more effectively.

~ Use technology to automate and schedule. For one of my platforms, I prepare and schedule content one month in advance. It doesn’t take much time or effort and it’s very easy to implement. I also use Hautestock’s high quality images and videos. You can find out more here and use my affiliate code of susanloves for 15% off.

~ Create vs Consume. I can find myself going on social media to look up something or someone and immediately forget my reason for being there. What a waste of time and energy! I’ve now deleted several of the apps off my phone. Switching on the computer and logging on to, for example, LinkedIn means I make more conscious decisions about my time, which leads me onto the next point…

~ Prioritise tasks, and block out time for content creation, networking, and personal development. I’m learning to say no to commitments and distractions that don’t elevate me, or my business.

~ Re-purpose content. I will adapt posts I’ve written and use them on different social media platforms, blogs and presentations.

~ And finally, I regularly review and audit my business goals to understand what is and isn’t working so I can declutter, let go and focus on next steps.

If you’d like support to increase the efficiency and effectiveness of your business let’s connect for an exploratory conversation.